Hendrix partners with the Kampala Ghetto Kids to celebrate
- Feeding the Future -
At Nutreco, our purpose is to Feed the Future by advancing innovation in farm management and promoting healthy nutrition. To amplify this message, we embarked on an inspiring journey with our Hendrix4U program, combining sustainable farming with the universal language of music and dance.
In partnership with the Ghetto Kids from Uganda, a globally renowned dance group, we created a unique video showcasing the connection between health, nutrition, and farm management—Trouw Nutrition's core pillars. Filmed in a vibrant farm environment, the project highlights how proper nutrition is essential for both people and animals, integrating African culture and farming practices.
The collaboration with the Ghetto Kids allowed us to reach beyond the agricultural sector, inspiring not just farmers but also communities and families across Africa. Through the power of dance, we conveyed a message of the deep connection between nutritious food and raising healthy bodies, smart minds, and happy spirits, shaping a brighter future for us all.
Hendrix4U: Empowering Farmers for a Healthier Future
The Hendrix4U program supports farmers at all levels, from small-scale aspirational farmers to medium and commercial-scale producers. By offering tailored livestock feed solutions for poultry, dairy cows, and pigs, Hendrix helps farmers increase the production of high-quality animal proteins—an important part of the food triangle necessary to feed a growing population.
At Nutreco, we believe in the principle that LifeStart sets Life Performance. Just as early life nutrition is essential for human development, the same applies to livestock. Through Hendrix4U, we ensure young farm animals get the nutrition they need to grow, laying the foundation for healthier, more productive futures.
Join Us in Feeding the Future
Reach out to your local representative to learn more about Hendrix4U program.