Vision
Our vision for 2030 is to go beyond nutrition and into sustainable protein production: both in feed and food, both of animal and non-animal origin. We will evolve our business beyond providing products towards integrated solutions that are closer to the consumer.
Our Purpose
For us, Feeding the Future goes beyond a purpose - – it’s our passion, and we are dedicated to working across the value chain to make it happen. To feed the global population in 2050, we will need to produce 70% more food than we do today – a momentous challenge for our industry and our world. Achieving our purpose of Feeding the Future in a sustainable way will require us to produce protein from more, and more varied sources – animals as well as alternative sources of protein, such as plant-based protein, meat or seafood developed from animal cells and protein produced through fermentation. And we will need a fundamental shift in how we think about the consumption, production and waste of food, at an individual, community, national and global level. With our expertise, passion and innovative products, we believe we can help our industry make a revolutionary change for the better and solve the challenge of Feeding the Future.
Core Values
Synergy - the concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts
Innovation Fairness Accountability - an idea that has been transformed into practical reality. For a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth
Fairness - refers to the value of treating people with a standard of performance that is consistent and equal based on your commitments. It means giving customers a fair value for their money
Accountability - means standing by decisions, actions, and the overall well-being of both the organization, customers and the employee
Brand Attributes
Our Values acronym “SIFA” is a Swahili phrase that means ”Quality or characteristic” of a person, place or product. It is the “Reputation” a general belief or opinion that other people have about you, and also refers to “Praise” that nurtures peoples’ confidence and sense of self belief and responsibility.